Latest Olympic News

• Claire Hallissey crossed the finish line of the London Marathon on Sunday,

With only one place still available in the British Olympic team  marathon, Hallissey  ran the race of her life and won the race beating her best time on 2hr 28min

Well Done Claire

• Radcliffe’s will not run marathon unless absolute fit

“She will know the week or month before London [if she is fit] and I don’t think she will put herself in a position where it can turn out like her last two Olympics.

“If she doesn’t think she can run to her potential I don’t think she will put herself on the line. I think she wants to get herself there in one piece and with a trouble-free buildup. Getting there not injured is the key this year.”

• The head of the Saudi Olympic Committee has refused to bow to pressure from the International Olympic Committee to send female athletes as part of its team to the London 2012 Olympic Games

• .Merchandise overload

Soon it may be difficult to tell some official merchandise from other patriotic items that have flooded the market to celebrate the the Queen’s Jubilee and London Olympics.

A plethora of  Union Jack branded items have started hitting the shelves – including some footwear that has the flag emblazoned on the rubber sole.

The national flag is one of the only distinctive British symbols not covered by the heavily restrictive and punitive Olympic ambush marketing laws and all of this non-sponsor activity has been helped – inadvertently – by the use of the flag by Stella McCartney in the official adidas Team GB kit.

• Locog keep it simple

Locog’s head of public relations Joanna Manning-Cooper shocked hundreds of PR executives at a breakfast function this week, revealing that the Locog public relations strategy was confined to just one page. Her key advice: keep it simple.

• Athletes evade broadcasters

International television broadcasters are having a tough time gaining access to some of the biggest British Olympic stars, who have elected to keep their head down during the critical lead-up to the Games in the next few months.